The upgrading of technology has done wonders for both humans and animals alike, by making our lives easier and informative. With the right usage and mindset, the growth of technology may not only ease our everyday routine but also broaden our knowledge on topics we desire to know more.
One progress, technology has made is Digital Signage. It is a sub-segment of electronic signage, digital signage makes use of technologies such as LCD, LED, e-paper and projection to display videos, weather data, digital images, web pages, menus, text, and even advertisements. Digital signages can be seen almost everywhere these days like on transportation, museums, public spaces, retail stores, hotels, stadiums, and corporate buildings. It’s everywhere that is visible to people to provide a way for marketing, exhibitions, and outdoor advertising.
Digital signages have different roles and functions that allow businesses to accomplish a variety of goals.
Here are some of the most common utilization of a digital signage:
It displays weather, traffic, news, public service announcements and other local information such as fire exits, directions, building directory with a map and even traveler information.
Advertising and Promotion
This refers to ads and promotional content. Endorsing a service or a product may differ to the location of the sign or using the screen’s audience reach for general advertising.
This refers to maps for people to find their way around the place. Some screens are interactive making it easier for people to find their desired destination in malls, zoos, and the like.
Some signages are used to display a products’ price, photos, ingredients or raw materials, suggested applications and other product information that is beneficial to its users.
Digital Signages have a lot more roles and functions than what is enumerated above, but these are the most commonly used.
LCD Digital Signage
Digital Signages are everywhere and we may think they are all the same, but that’s not the case. LCD stands for liquid crystal display and is usually used in indoor settings. These types of screens are well-known for digital signages and some of them even have built-in PCs to help fix space issues. The very reason why companies choose LCD screens because of its high resolution and are easily available in the market; not to mention the dramatic drop in price over the past few years.
Indoor Display Signage
For advertising, informative display, promotion, enhancement, education or for entertainment, indoor digital signages are suitable for you and your business. Indoor signages may have a limit when it comes to size, so it is up to companies or business to make a creative display content that will surely entice their clients. LCD digital signage is one example of indoor digital signage.
LED Digital Signage
Like LCD digital signage, LED digital signages are screens used by companies as their digital display sign where contents are presented for clients to see. LED stands for light-emitting diode which is just another way of saying a tiny light bulb. Thousands of these tiny light bulbs in an LED display are lined up next to each other to create an image. LED signages are especially famous in outdoor settings since they are craggy, last longer than the others and are easier to see during the day.
One of the most prevailing A/V solutions that integrators handle is outdoor digital signage. Indoor and outdoor digital signages mostly have the same purpose which is to promote, advertise and entertain. The only difference outdoor signages have are:
Reliable Tempered Glass — Since outdoor digital signages are exposed to change in weather, sun, storms, and all that. It is practical to have an enduring tempered glass for your signage, to deliver informative content your company desires.
Lasting LED Components — As mentioned on the LED digital signage, LED technology is commonly used for outdoor signage. They are built on solid-state electronics instead of those flaky materials like filaments or pressurized gas chambers which makes them unaffected by a lot of environmental hazards.
IP Rated Enclosure — To avoid water and small particles like dust, IP ratings feature how well an electronic product is. IP ratings help determine what kind of environment an electronic product can handle.
The list can also aid you and your company when you’re out to buy an outdoor digital signage.
Ultrawide Monitor Display
Also known as Ultrawide formats points out to videos, photos and display with aspect ratios naturally wider than 2:1. Although there were many attempts to create a wider display aspect ratio, some succeed while others barely prevailed. The advantage of using an ultrawide monitor display is its crystal clear display which can be very useful when launching a product, advertising your company or even for entertainment.
A video wall is an exclusive multi-monitor setup that consists of multiple computer monitors, video projectors or television sets that’s put together contiguously or overlapping to form a large screen. LCD digital signage is usually used for this type of promotion and the like since they are preferably located indoors. Video walls serve several purposes that depend on the company and are also a creative way to advertise, market or entertain.
Touch Screen Kiosk
A touch screen kiosk or also known as an interactive kiosk — is a computer terminal put together with specialized hardware and software that grants access to information and applications for product information, services, directions and the like. They simply assist clients to their simple needs with regards to the establishment.